Google My Business

64% of consumers have used Google My Business listings to find a local business’s address or phone number

Why You Need a Listing

Did you know that almost 46% of searches on Google are “near me”.  Despite this a majority of businesses do not take full advantage of the free-to-use Google My Business platform. We list some of the reasons you should get listed below.

Show Up in Google Maps Searches
Show Up in Google Maps Searches

Next to online reviews, consumers will next take into consideration how close a business is to their present location., hence “near me” in the search. The majority of users, on smartphones will use Google Maps to locate a business nearby.

By simply filling out the Google My Business listing, and following the verification steps you will pop up in these searches.

How the local 3-pack improves click through
The Google local 3-pack

By simply creating  a free  Google My Business listing you greatly increase your chances of making it to the Google local 3-Pack. It is important to note that the 3-pack appears before organic results.

Trust through a virtual tour
A virtual tour added to your Google My Business listing increases trust

The easiest way to show a potential customer that they can trust that you exist is through a Google My Business listing. Adding a 360 virtual tour exponentially increases the trust, as the customer has the opportunity to see the inside of your business before visiting. Businesses that show up on Google are 2.7 times more likely to be considered reputable by consumers.

Star ratings help attract customers
Boost your appeal with star ratings for free

With a Google My Business listing, customers will be able to review your business and leave feedback for others to see. In doing this, you will get honest evaluations about what you’re doing right and what you could be doing better

Just by having a listing and showing up in local searches, Google has found that businesses are as much as 70% more likely to attract location visits from browsing potentials. An even more impressive figure revealed that customers who find a business through their Google My Business listing are up to 50% more likely to make a purchase.

Learn about your business through insights
Insights the window on your business

From your Google My Business page, navigating to the “Insights” section will give you a wealth of valuable analytics that breaks down how visible your business is, who your target customers are, and how they’re engaging with your business. This can help you when modifying or improving your business marketing strategy.

By supplying quality, consistent, and accurate information. The more Google can tell consumers about your business, the more it will like you. Your Google My Business profile is the best way to feed Google this information.

 

Increase engagement

Google My Business profiles provide ample opportunities for engagement. Potential customers can access your website or call you in one tap or click. Even more beneficial is the ability to reserve a table or book an appointment directly through your listing.

A Google My Business listing, on the other hand, offers a form of fast and free advertising on Google. With it you get targeted exposure on the world’s most trusted search engine, It costs nothing to create, claim, and verify your listing. It takes less time to optimize your profile than to get a solid paid search campaign up and running. You will also see results more quickly than with building up your organic search results through website pages over time.

Your Google My Business profile offers a snapshot of your business, includes relevant keywords, and depicts something unique or authentic to help you show your value.